There are many ways to build websites nowadays. While it can be difficult deciding which platform to use, it’s important to understand that websites created using most of the available platforms may prove not very beneficial to your business.
While you can make them look fancy, and if they’re marketed well they can be valuable, most platforms are generally more suited to creating personal sites as opposed to business sites.
This is where WordPress is different.
You may or may not be familiar with WordPress. Basically, it is a Content Management System (CMS) that offers all the basics required to create a website, whilst giving you the freedom to design it exactly the way you like. Having this range means you can create a project that will fit your company image perfectly. This one of the main reasons that the beginning of 2016 saw WordPress powering 25% of all websites in the world.
WordPress offers thousands of free themes to help you spark ideas and thousands of free plugins to allow you to add the very functionality you want for your site.
The most important advantage WordPress has to offer is its reputation in terms of Search Engine Optimisation (SEO). When it comes to SEO, it’s touted as the best platform to use. WordPress sites are content-based and Google massively rewards these kinds of sites in terms of their ranking. Website speed and responsiveness to different devices are hugely important factors when it comes to your Google ranking.
WordPress sites have a huge a lot of capacity for SEO. Back in 2015, Google released an algorithm update that related to mobile friendliness. Websites that weren’t responsive were hit fairly hard in their rankings and since then, mobile functionality has become one of the most important factors in a good search engine ranking. But fortunately, most WordPress themes are responsive and it was easy enough to change, if it wasn’t.
If you’re after an e-commerce site,WordPress is the way to go. With the latest security plugins, you can be assured that your customers’ information is kept confidential. With updates occurring regularly, WordPress is constantly improving so your site will continually become more secure.
It’s important to note that while a website can be created on WordPress with little to no experience, it does require expertise to produce a website that will not only bring in new business but be a site that people will eagerly visit.
Since WordPress is a fully-functional, completely customisable and an SEO-friendly content management system, we choose to build every website with this platform. You can check out our portfolio to see all the projects we’ve created using WordPress. To find out more or to get started, give us a call on 1300 090 401.
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Our privacy policy contains information about collecting users’ personal details, processing clients’ information and data used to promote the products and services offered by FX Web Studio. We respect the right to privacy of our clients and therefore, we are committed to adhering to Australian privacy legislation and upholding the Australian principles of privacy.
At different points on our website, we may ask you for personal information including the email address you nominate, your name or phone number. We use this information to respond to your website requests, including website enquiries and information pack requests. We will only communicate with you using the email address or phone number you have provided.
We do not share your personal information with other companies.
We do not ask you for, access or track any location based information from your mobile device at any time while you are visiting our website.
As is true of most websites, we gather certain information automatically and store it in log files. This includes your IP address, browser type, entry/exit points, operating system and date/time stamp. This information does not identify individual users.
We use this information to analyse trends, administer the site, track user’s movements around the site and gather demographic information about our user base as a whole. We do not link this automatically-collected data to personally identifiable information.
Your browser may store ‘cookies’ while using our website. These are pieces of information sent by the server, stored on your computer to make it easier for users to log onto our services. We do not link information we store in cookies to any personal data you submit while using our website.
If you provide us with your email address, we will automatically add it to our mailing list. We will only send you information that we feel would be beneficial to you and your business. You may opt out but clicking the “Unsubscribe” link at the bottom of the email.
If we decide to change our privacy policy, we will post those changes to this statement. We reserve the right to modify this privacy policy at any time.