Mobile-first indexing has been one of the most highly-anticipated Google updates for 2018. With the number of mobile searches in 2017 overtaking the traditional desktop search, it is no surprise that Google has decided to adapt their algorithm for this change.
Mobile-first indexing means that Google will prioritise mobile websites over standard desktop websites when determining your ranking. The Google algorithm has been checking mobile websites for years, however, it was not until 2018 that the search engine giant recognised it as the dominant platform. Remember that mobile-first does not mean mobile-only as websites without mobile versions will still be indexed by Google.
Google crawls your website to work out how relevant and useful your content is for search engine users. Historically, desktop websites have been the primary platform for indexing, meaning that Googlebots would check the desktop website before looking at the mobile version. However, with the introduction of mobile-first indexing, the mobile website will be crawled before desktop. If you don’t have a mobile website, Google will still index the desktop version, but it is likely to have an adverse impact on your rankings.
The efficiency and performance of your mobile website has become essential to an effective SEO strategy. Previously, the desktop versions of websites have been targeted for SEO in the Hills District because they were Google’s priority. This means that in many cases, more effort was devoted to a desktop website to ensure that it was optimised for indexing, leaving the mobile version light on content and quality. With Google making these changes, mobile websites must be just as comprehensive and responsive as the desktop version. Extra steps should be taken to ensure that all content, structural and dynamic elements are optimised for the mobile experience.
At FX Web Studio we understand what your website needs to rank on page 1 of Google. We can develop a responsive, comprehensive and effective mobile website for your business and develop a tailored SEO strategy that works in your market. Give us a call on 1300 090 401 to learn more about our web design services in Sydney and how we can help your business get ahead of the competition.
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Our privacy policy contains information about collecting users’ personal details, processing clients’ information and data used to promote the products and services offered by FX Web Studio. We respect the right to privacy of our clients and therefore, we are committed to adhering to Australian privacy legislation and upholding the Australian principles of privacy.
At different points on our website, we may ask you for personal information including the email address you nominate, your name or phone number. We use this information to respond to your website requests, including website enquiries and information pack requests. We will only communicate with you using the email address or phone number you have provided.
We do not share your personal information with other companies.
We do not ask you for, access or track any location based information from your mobile device at any time while you are visiting our website.
As is true of most websites, we gather certain information automatically and store it in log files. This includes your IP address, browser type, entry/exit points, operating system and date/time stamp. This information does not identify individual users.
We use this information to analyse trends, administer the site, track user’s movements around the site and gather demographic information about our user base as a whole. We do not link this automatically-collected data to personally identifiable information.
Your browser may store ‘cookies’ while using our website. These are pieces of information sent by the server, stored on your computer to make it easier for users to log onto our services. We do not link information we store in cookies to any personal data you submit while using our website.
If you provide us with your email address, we will automatically add it to our mailing list. We will only send you information that we feel would be beneficial to you and your business. You may opt out but clicking the “Unsubscribe” link at the bottom of the email.
If we decide to change our privacy policy, we will post those changes to this statement. We reserve the right to modify this privacy policy at any time.