What’s worse than failing to identify an opportunity to increase your future and current customer satisfaction? Easy – annoying your customers by not providing them with a mobile-friendly website.
But how is that even possible? If you’re like most businesses, you take pride in the fact that you have an attractive, easy-to-use and informative website. Unfortunately, having a website that only looks good and is simple to use on a desktop and laptop isn’t enough anymore.
According to research from Google, 72 percent of customers believe that having a website that is mobile-friendly is important. In fact, almost three-quarters of the customers surveyed indicated that they were more likely to revisit a website that was mobile-friendly.
The findings also showed that customers visiting a website that was not mobile-friendly were five times more prone to leave the page and went on to search for a site in the same category that was mobile-friendly.
If you need another reason to consider optimising your website for mobile users, reflect on this: 67 percent of survey respondents said that they would be more likely to buy a product or service from a mobile-friendly site. Hmm …
Now that we’re preaching to the converted, let’s talk about what differentiates a mobile site from a regular site. Essentially, a mobile-friendly website is one that can be navigated and seen easily on a smartphone. Little screen = little room for navigation. So mobile sites need to identify which information customers are searching for and then make it readily accessible for them.
Typically, there’s less information available than what’s on your normal website, but the information is more relevant to the decision-making process. For instance, a mobile-friendly restaurant site would have its opening hours, phone number, address and a link to their menu clearly displayed. It probably wouldn’t showcase the twelve awards it has won, or their cooking methodology either. If users want that type of information, they can switch to the regular site.
Mobile sites are all about convenience in a snap. They’re about essential information being provided immediately and without fuss.
For a few examples of businesses that have hit the nail on the proverbial mobile-friendly head, why not pull out your smartphone and log onto ebay.com.au, coles.com.au or bunnings.com.au
Tip: You’ll know when you’re on a mobile website as it usually displays an ‘m’ in front of the url to read something like m.worldsbestwebsite.com
For those businesses who are, or plan on being, mobile-friendly, here are three huge benefits they can expect to reap.
Want your own mobile website? FX Design Studio are experts at creating functional, beautiful and profitable mobile websites. Contact them today to learn how you can make your website mobile-friendly.
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