Not every SEO provider will be a good fit. You need to find the best company to help your business but there are a few things you should look for to ensure you’ll be getting your money’s worth.
Your chosen SEO company must have a genuine interest in your business and helping it reach its objectives. Don’t let them hide behind technical jargon, you need to find a company that’s willing to explain what they’re doing and why they’re doing it. They should be prepared to provide regular updates to keep you in the loop and help you understand how progress is tracking. Contact shouldn’t be made difficult, you don’t want to be put through several people before reaching the person you need. A good SEO company will offer a dedicated account manager as a reliable contact to answer any questions and help you understand the work they’re doing. SEO is an important investment and you need to feel comfortable trusting your chosen company to influence the future of your business.
You need to make sure they have a good track record. To avoid ending up with a company that doesn’t have your best interests at heart you should check that they have consistently positive reviews on Google, Facebook and other websites. Investigate their portfolio. Which industries are their other clients from? Do they service any of your competitors? The range of businesses they are currently helping will help you determine which industries they may already be confident working with. If they manage any brands that are like your own, find out how they plan to differentiate your SEO strategies to their current clientele.
Remember that nobody can guarantee a #1 Google ranking as it is determined by an algorithm that constantly changes to prevent anybody from taking any shortcuts. Find a company that doesn’t make unreliable promises. You want to be guaranteed consistent ranking improvements but, regardless of what they might claim, lasting results won’t happen overnight. An effective SEO company will be confident enough to offer a payment guarantee that is dependent on the results it can achieve.
Looking for these qualities will help you find an SEO company that can help you produce valuable content to continually enhance your online presence and convert website visitations into customers.
If you have any questions about SEO or if you would like to talk to one of our marketing specialists, give us a call on 1300 090 401.
| Recovering from the Google Fred update |
| Making the most of Google My Business |
Our privacy policy contains information about collecting users’ personal details, processing clients’ information and data used to promote the products and services offered by FX Web Studio. We respect the right to privacy of our clients and therefore, we are committed to adhering to Australian privacy legislation and upholding the Australian principles of privacy.
At different points on our website, we may ask you for personal information including the email address you nominate, your name or phone number. We use this information to respond to your website requests, including website enquiries and information pack requests. We will only communicate with you using the email address or phone number you have provided.
We do not share your personal information with other companies.
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As is true of most websites, we gather certain information automatically and store it in log files. This includes your IP address, browser type, entry/exit points, operating system and date/time stamp. This information does not identify individual users.
We use this information to analyse trends, administer the site, track user’s movements around the site and gather demographic information about our user base as a whole. We do not link this automatically-collected data to personally identifiable information.
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If we decide to change our privacy policy, we will post those changes to this statement. We reserve the right to modify this privacy policy at any time.