It’s important to take advantage of any tools Google offers to improve your ranking and get ahead in an online market. Google Reviews are quickly becoming a powerful way to prove to potential customers that your business is the best choice. Through online review management you can gain more control over the image you’re presenting to Google users and ultimately strengthen your customer acquisition strategy.
Google reviews are displayed across all Google platforms offering another means of reaching greater numbers of search engine users. The reviews that are prioritised on Google search may be the first thing a customer learns about your business and could be the difference between someone choosing you or the competition. Searchers look for social proof when using Google to justify a purchasing decision. A high volume of positive reviews or descriptions of friendly experiences provide the social proof needed to reinforce consumer perception. Your Google review numbers and average rating are also used to determine your local search rank. Climbing the ranks of your local Google search results are an excellent way to attract the attention of anybody in your area that may not know about your business. Utilising the value of Google reviews in addition to an efficient SEO strategy is a powerful pairing for any website.
Just having the reviews isn’t enough, responding to your customers helps push engagement and builds a consistent flow of fresh content to endorse your brand. Responding to Google reviews shows that you’re willing to close the feedback loop and use any praise or criticism to improve customer experiences in the future. All review responses should be written using wording that potential customers use in their searches. Strategic use of keywords and phrases can help improve your local search rankings and bring you ahead of the competition in your area. Higher numbers of reviews are reassuring so approaching customers about making reviews either in person or in a follow up email is a great way to show that your business is a popular and reliable choice.
Managing your Google reviews is a small change that can make a big difference. Set up a My Business profile so you can start your online review management today.
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Our privacy policy contains information about collecting users’ personal details, processing clients’ information and data used to promote the products and services offered by FX Web Studio. We respect the right to privacy of our clients and therefore, we are committed to adhering to Australian privacy legislation and upholding the Australian principles of privacy.
At different points on our website, we may ask you for personal information including the email address you nominate, your name or phone number. We use this information to respond to your website requests, including website enquiries and information pack requests. We will only communicate with you using the email address or phone number you have provided.
We do not share your personal information with other companies.
We do not ask you for, access or track any location based information from your mobile device at any time while you are visiting our website.
As is true of most websites, we gather certain information automatically and store it in log files. This includes your IP address, browser type, entry/exit points, operating system and date/time stamp. This information does not identify individual users.
We use this information to analyse trends, administer the site, track user’s movements around the site and gather demographic information about our user base as a whole. We do not link this automatically-collected data to personally identifiable information.
Your browser may store ‘cookies’ while using our website. These are pieces of information sent by the server, stored on your computer to make it easier for users to log onto our services. We do not link information we store in cookies to any personal data you submit while using our website.
If you provide us with your email address, we will automatically add it to our mailing list. We will only send you information that we feel would be beneficial to you and your business. You may opt out but clicking the “Unsubscribe” link at the bottom of the email.
If we decide to change our privacy policy, we will post those changes to this statement. We reserve the right to modify this privacy policy at any time.