Small business owners often wonder how a website impacts their business. Some think it takes too much time or isn’t worth the investment. However, the digital age has changed the face of marketing. Today’s consumers prefer looking for information online where everything is easily accessible.
A business owner may ask, “Do I really need a website for my business?” As marketing experts, our answer to that is always ‘Yes’. Here are six reasons why:
A good website highlights offers to attract customers. Even if the store is closed or no one is available to answer enquiries, a website allows customers to access information about products and services anytime.
Businesses that own professional-looking websites make a positive first impression to consumers. A well designed website adds to the business image and builds its online presence. It shows that the business is professional and credible. It assures the prospective customers that the business provides quality products and services.
Whether it’s a manufacturer, supplier, artist, consultancy or home repair, a good website shows what the business has to offer. Owners can easily update information including prices, conditions and even add testimonials from happy clients.
A business website is globally accessible. This saves businesses from spending too much on other marketing materials, such as brochures, catalogues and kits to promote offers.
A business website opens promotional opportunities that could help attract more potential customers. With the help of the right tools, such as social media marketing, websites help companies generate more business.
Customers like it when service providers are reachable and keen to their concerns. A website – along with social media marketing- establishes consumer trust because it gives them the opportunity to interactively communicate with the business.
Ready to get started with a website? We provide a range of website solutions to grow your online presence. FX Web Studio provides web design throughout Sydney, including the Hawkesbury, The Hills District, Macarthur region and the Sutherland Shire. To find out how we can help your business, call us on 1300 090 401.
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Our privacy policy contains information about collecting users’ personal details, processing clients’ information and data used to promote the products and services offered by FX Web Studio. We respect the right to privacy of our clients and therefore, we are committed to adhering to Australian privacy legislation and upholding the Australian principles of privacy.
At different points on our website, we may ask you for personal information including the email address you nominate, your name or phone number. We use this information to respond to your website requests, including website enquiries and information pack requests. We will only communicate with you using the email address or phone number you have provided.
We do not share your personal information with other companies.
We do not ask you for, access or track any location based information from your mobile device at any time while you are visiting our website.
As is true of most websites, we gather certain information automatically and store it in log files. This includes your IP address, browser type, entry/exit points, operating system and date/time stamp. This information does not identify individual users.
We use this information to analyse trends, administer the site, track user’s movements around the site and gather demographic information about our user base as a whole. We do not link this automatically-collected data to personally identifiable information.
Your browser may store ‘cookies’ while using our website. These are pieces of information sent by the server, stored on your computer to make it easier for users to log onto our services. We do not link information we store in cookies to any personal data you submit while using our website.
If you provide us with your email address, we will automatically add it to our mailing list. We will only send you information that we feel would be beneficial to you and your business. You may opt out but clicking the “Unsubscribe” link at the bottom of the email.
If we decide to change our privacy policy, we will post those changes to this statement. We reserve the right to modify this privacy policy at any time.